http://news.globalintimatewear.com/Brands/8245/Lofan_Launches_SS13_Lingerie_Collection.html

China underwear label Lofan will be launching the SS13 collection, which features pastel-toned pieces with a mixture of patterns and laces s as well as digital floral prints.

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Lofan Launches SS13 Lingerie Collection

Source:ef360 Author:
Editor:wilson
Posted: January 15,2013 12:01

China underwear label Lofan will be launching the SS13 collection, which features pastel-toned pieces with a mixture of patterns and laces s as well as digital floral prints.

Lofan’s SS13 collection will be adding bold touches to some key trends. Incorporating pastel tones of into their key pieces, it will be presenting a mixture of patterns and laces s as well as digital floral prints.

Lofan said, “Drawing inspiration from vintage styles and futuristic aesthetics, our new collection utilizes new shapes and innovative fabrics with attention to lines and details.

A new line in SS13 collection will be intertwining classic vintage silhouettes with modern styles by using playful soft lines and feminine details, such as lace edges and romantic lines.

The collection offers a wide varieties and styles with a touch with elegance and fashion.”

Founded in 1967, Lofan enjoys more than 20-year experience in underwear production. Cooperating with European suppliers and drawing inspiration from all over the world, Lofan’s lingerie has received warm welcome from customers inside and outside China.

Chantal Thomass SS13 Lingerie Collection

http://news.globalintimatewear.com/Collections/8243/Chantal_Thomass_SS13_Lingerie_Collection.html

Nothing makes us happier than discovering beautiful new photo campaigns from our favorite lingerie designers! One such brand that rarely disappoints is French lingerie icon Chantal Thomass. The Spring/Summer 2013 images are vibrant, playful and certainly have us pulling out our credit card to start buying each piece. Here is the famous Chantal Thomass Pin-Up for a so naughty presentation of the summer collections. The collection isn't unveiled yet on the Chantal Thomass website but a few pieces are already available online here and there.

Lejaby Comes Back in Lingerie Salon Times

http://news.globalintimatewear.com/Brands/8197/Lejaby_Comes_Back_in_Lingerie_Salon_Times.html

Lejaby, the veteran French luxury lingerie brand which was rescued from the brink of collapse, will open the lingerie salon next to the Louvre in Paris, aiming to attract rich guests nearby luxury hotels.

Lejaby, the veteran French luxury lingerie brand which was rescued from the brink of collapse, will open the lingerie salon next to the Louvre in Paris, aiming to attract rich guests nearby luxury hotels.

"These women understand and pursue luxury, and they come to Paris for purchase two or three times a year." The current CEO of Lejaby explained his underwear salon project. "The idea is very simple, we just want to bring Paris fashion salon back to life. The inspiration was from the era of 1940-1950, and customers will come to enjoy a fashion show, and then into the dressing room for trying on if they like. "

The former CEO of La Perla Prost knew clear about the reasons for the breakdown of Lejaby with its annual sales fell from €80 million to €20 million, and even faced possible bankruptcy. “The products have lost its soul. The strategies in the past was selling with a respected name - Lejaby and low-cost products Made in China, which led to the loss of 60% retail partners in three years. Therefore, we know that this is not the right strategy, for the dress has high fashion status in Paris, while for lingerie, it is not the same.” he said.

In the Paris Salon show, the company has launched a series called the MAISON Lejaby series and the series entirely uses the locally sourced materials - Calais lace, Lyon silk. All pieces are handmade when the designers finish them. Each garment is individually numbered and signed with seamstress’s names.

"There are no other big underwear brands made in France except for us," Prost said. "This is not an easy thing, you need to rebuild the entire production line.” Now Lejaby regains "Made in France ", hoping to achieve a balanced budget in 2013 and reach the turnover of €30 million.