Rufskin was built on the foundation of "vintage, sexy, masculine, athletic and futuristic," when its owner and head designer Hubert Pouches along with his partner and company president, Douglas Coats, pooled together their fashion-based resources to create the company in early 2000. Rufskins ground-breaking design approach boasts that their garments are for men who want to look their best, and that they are appealing for all body types, providing body contouring designs to accentuate and lift areas that need it.
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