As solemn as the fashion show by lingerie giant Victoria’s Secret, lingerie brand 2(x)ist also launched its fashion show at New York IAC Building. Featuring handsome models, the brand showed its new men’s underwear collection, swimwear collection and fitness wear collection at this fashion show, which attracts so many attentions.
Retails, designers and fashion editors attended the fashion show, including Saks Fifth Avenue’s Eric Jennings, Macy’s fashion director Durand Guion and Scoop's Bryan Reynolds, etc.
2 (x) ist’s Creative Director Jason Scarlatti said: "Fashion is our essence, so we can get independent from other lingerie brands; Our New Arrivals are updated regularly every month, and I believe 2 (x) ist is like a vibrant locomotive, which is strong enough to compete against the big brands whether in its new styles, new colors or new fabrics."
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