Royal Family is a high-end Italy-based lingerie brand. It combines exquisite lingerie with the sexiness of Asian females perfectly, making the brand becoming more and more popular. And here below is an interview with the brand at the 8th SIUF.
1. Is this your first time at SIUF? Could you talk about your expectation at SIUF?
"No, this is the second time for our Italy Royal Family brand to be here, and of course, we want to show our charms and strength of our brand by this platform, and we pay more attentions to brand features and performance of core value this time.”
2. In your opinion, what is the deepest impression the 8th SIUF gave you?
"The 8th SIUF is the domestic lingerie industry event in China with lots of brands gathering here, and it is more professional than before.”
3. What’s the theme of your brand this time, and could you introduce your main products briefly?
"The theme of our brand is a kind of special royal lingerie culture according to luxurious, sexy, elegant brand core positioning. Every series is the main one since every series of our brand has a unique design inspiration.”
4. There are so many brands on Chinese market, so what are the differences between your brand and other brands?
"The differences between our brand and other brands are that we create our unique royal concept lingerie brand from comprehensive prospects, such as products, images, services and cultures and so on. When it comes to advantages, we emphasize on product details and meet customer needs in wearing experience and psychological level.”
5. Could you tell us that what is the path development of your brand in the future?
"Italy Royal Family lingerie brand has launched unique royal concept experience terminal and has begun to accelerate brand sales channels for the construction of the terminal in major cities in China. And we are going to cooperate with the best department stores in China, making more and more people feel the noble enjoyment from Royal Family brand. ”
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