China Fanny Underwear Marketing Director Mr. Yang talks about brand development and domestic market condition.
Before the launch of a new underwear label, we need to carry out extensive surveys to find out distinctive marketing position and development direction. Based on quality product and suitable marketing channel, we are leaving a unique brand image to the customers.
China Fanny Underwear features unique figure of Asian female to design underwear product not only offers comfort and protection in daily life, but also ensures fashion and seduction.
China Fanny Underwear highly values brand image and marketing channel expansion, which, in my opinion, is the basic insurance of our sales success.
It is important to cater for customer behavior and need. We need to keep track on changing marketing to improve our product. Precise marketing segment is also significant for the rising China underwear market.
The advantages of the China underwear market are large population and growing economy. But customers are coming up with more and more requests on underwear product. Product innovation is the very driving force of the brand.