VO Underwear Launches Cool Line for Men


VO is introducing the VO Cool line of undergarments – innovative underwear for men that helps to keep bodies cool and comfortable all day long.

The new VO line incorporates a patented Outlast technology treatment that release excess heat and maintain optimal external body temperature. Cotton fiber is treated with Outlast, creating an invisible microclimate of comfort between the skin and garment.
The company said, "VO has been a leader in the innovation of comfortable and functional undergarments. The VO cool line helps keep you cool and comfortable, based on latest built-in technology and the Outlast fabric."
The Outlast technology was originally developed for NASA to help balance temperature fluctuations in space and keep astronauts comfortable.
Available for purchase at JD and Tmall, the VO Cool line currently includes Crew Neck T-Shirt, V-Neck T-Shirt, Boxer Brief, Athletic Midway Brief and Low Rise Brief.

Simons Spring/Summer 2013 Lingerie & Loungewear Campaign


Showcasing a fairly disparate range of goods (brightly colour-blocked bra followed by homely knit followed by pin-up girl polka-dot bustier…) is the spring / summer 2013 campaign from Canadian department store Simons. Styling for a department store is always a bit tricky, so the key strength here really comes down to Australian model Jessica Hart and her enviable figure. The campaign was shot by Richard Bernardin.

Happy Socks Lookbook: How to Stand Out with Your Socks


Most of the time, socks, as just a small part of the over-all outfit, tend to get far not enough attention from people, and that’s why lots of fashion deserters we spot on the street can be caused solely by such tiny pairs of hosiery items. In fact it has never been a rather easy thing to pair the outfit with the exactly proper pair of socks, and when colors are added to the game, the difficulty simply triples. Thus to make it forever right, most would go for the forever safe choices like those really understated, modest, or plain socks. But Happy Socks, a Sweden-based company, tells the fashion-conscious that they deserve more chic. Inspiring and eye-appealing, here the Happy Socks lookbook shows how to do colorful socks right in bold yet clever ways. So, take some notes.

H&M Magazine - La Isla Bonita Summer 2013 Campaign


Photographer Sebastian Faena and stylist Julia Von Boehm certainly have again done a great job in this La Isla Bonita campaign they did for H&M Magazine. Filled with vibrant colors, the new ad does help the brand make its own statement which is just hot and loud as always. Apart from the bright sunshine, the chic beachy looks, the sexy bodies and the fascinating smiles, another thing that contribute to its success are the effort put in details. The uber stylish accessories such as sunnies, bracelets, rings, necklaces and earrings definitely work!

Blue Paradise: Stradivarius Summer 2013 Beachwear Campaign


Nothing can be better in such sultry summer days than a carefree vacation on a beachchair under the big tall palm trees whose leaves keep swaying in the breeze. Without a doubt Stradivarius knows it! In their Summer 2013 Beachwear Campaign the brand tempts us into this picturesque resort and names it the ‘Blue Paradise’. Yet the key here the brand wants us to notice lies in the super chic beachwear items, and that, obviously, is to make it a beach vacation in style. Those really fab pieces like the maxi dress, sundress, crop tops and the lacy shorts, surely can help you turn quite a lot of heads.

Trendy Underwear: Sports Lace Underwear


What type of underwear you want to wear to come up with the fashion trends? Apparently, it is Sports Lace Underwear. Here we are glad to recommend 14 styles of fashionable sports lace underwear for your references. Let’s go for a look and add some colors to your wardrobe.

Chic Combination: Make Bikini as Your Best Stylish Partner


Does bikini just make us feel shy? Definitely not! You can make bikini as your best stylish partner in a chic combining way, showcasing your good fashion taste even if at the seaside. Now please follow us to learn chic combination of bikinis from celebrities.

Sexy and Romantic Lacy Lingerie Snap


Lace is still hot in this season! Romantic lacy flowers, surrounded the body, has magical powers, bringing us into a wonderful dream. Lace gives one the feeling of romance, and lacy lingerie upgrades your sexiness. In this hot summer, lacy lingerie brings us a refreshing look and sweetness. So let’s see what sweet looks those lacy lingerie pieces below will give us!

Jlwear is Proud to Present New Underwear Line


Jlwear, a premiere brand of men’s underwea, is proud to present the 2013 line. The Spring 2013 collection is now available at retail.

The range is specifically designed with quality and comfort in mind. Cut to flatter every man, the intelligent body defining fit with added stretch and shape retention,together with the bold iconic logo waistband, tag-less comfort and cool packaging makes the product both desirable and distinctive.
The underwear line includes briefs, hip briefs, boxers, trunks and low rise trunks in cotton & elastene, across a wide range of colours including; basic black, white, grey, navy, olive, maroon. Classic checks, stripes and novelty prints are available for those who prefer more of a fashion look.
The company said, “The new line affords us the ability to extend our conversation with our audience. We are confident that the range will continue to reaffirm Jlwear as the edgy and attitudinal premium brand in China, and establish us as the leader in the urban underwear market, by offering fashion forward products at competitive prices.”

Lingadore Unveils SS14 Lingerie Collection


Lingadore have revealed the products for their 2010 collections and I have to say they are looking quite good. A good round of products all over with original designs and quality productions. Stocks will hit the shops next February


"Looking into the Future": Hosa Releases SS 2014 Swimwear Trends


The Water Cube in Beijing (National Aquatics Center) saw the Hosa "Looking into the Future" Spring/Summer 2014 Swimwear Trends Fashion Show on May 21st hosted by the China National Garment Association, China Fashion Association and Hosa International Limited.

(CRI Online) – The Water Cube in Beijing (National Aquatics Center) saw the Hosa "Looking into the Future" Spring/Summer 2014 Swimwear Trends Fashion Show on May 21st hosted by the China National Garment Association, China Fashion Association and Hosa International Limited. As a authoritative source of the swimwear trends of China and Asia, the Hosa fashion show included some of the Chinese top models such as supermodel Liu Tongtong, Cheng Yijia, champion of the 5th Asian Super Model Contest, and also winners of the 11th CCTV Cup Model Contest to showcase the new futuristic and innovative swimwear styles.

This is actually the 10th year of the Hosa Show since 2003. With its innovation and creativity in swimwear designs, Hosa has been the leader in China’s swimwear fashion industry. Now as the exclusive swimwear provider of the popular show "Stars in Danger: The High Dive", Hosa again worked with Water Cube to present this fashion feast.

The Show brought the audience to the Hosa world with no limit to imagination and innovation by displaying the newest products perfectly incorporating the ancient Chinese civilization into future technologies.

Five sessions comprised the whole event -- Splendor, Soulful, Youth, Exotic and Future, with red, blue and pink as the main shades to convey the luxury glamour. In addition, the combo of elements from the Chinese paper-cut art, the New Year Paintings and the Qiang Embroidery also work perfectly to add both traditional and modern touches.

Katie Cassidy in Swimwear for Sharp Magazine Photoshoot


Rising to fame recently by acting in Arrow, a hit television series based on the DC Comics character Green Arrow, Katie Cassidy then showed off her flawless figure in a photoshoot for Sharp Magazine, in a few really sexy swimwear styles. Instead of the character, Laurel, she used to talk about in any previous interviews, this time the lady got questions about herself from the Sharp Magazine. “Thank you for realizing I’m a person,” said Katie. The very talented American actress obviously appreciated being asked to show who she really is.

Holiday from Real: Kelly Ash in Beachwear for Threadsence’s Moodboard Lookbook


Wearing a bright neon swimsuit with a cute and playful pair of sunnies, Kelly Ash enjoyed the sunshine on the … desert? Yes, here is the new Moodboard lookbook, “Holiday from Real”, presented by Theadsence featuring Kelly Ash. Besides that eye-catching swimwear, she also showcases some outfits in chic bohemian styles such as that black and white striped maxi dress with floral headband, and the cut off shorts with the really cool desert boots. And most would love that breeze which brings to the whole thing much more liveliness.

Ginleica's new men’s underwear collection contours the body for the wearer who wants a superior shape and uncomplicated comfort and to be left feeling polished and powerful.


20S is the most pure and sweet time of life for girls, who are full of romantic mood at this age. Therefore, lingerie pieces with pastel tones or romantic elements are girl’s best friends. As an intimate friend for girls, lingerie pays attentions to comfortable fabric and brilliant flexibility for intimate care in addition to sweet and lovely elements. Well, lingerie pieces below are perfect for girls, such as plunge push-up bra, seamless bra, soft stretch lace bra. Appreciate!

Ginleica's New-age Approach to Men’s Brief


Men's underwear brand Ginleica announces its latest range, which makes a fresh approach to men's underwear.

Ginleica's new men’s underwear collection contours the body for the wearer who wants a superior shape and uncomplicated comfort and to be left feeling polished and powerful.
Made by supportive yet light fabric, the range makes a statement simply and comfortably in skin. Coming in sizes S – XXL and styles available in a Brief and Boxer Brief, it is made from a perfect blend of yarns of Cotton, Elastine and Polyester for that combination of comfort, stretch, durability and aesthetic.
Says Ginleica, "Our new range is the next generation of men's brief that has been specifically designed with lightweight, supportive fabric for ultimate comfort.”
Ginleica is a famous Zhongshan-based men’s underwear brand in China, product catalog ranging from men’s underwear, loungewear to sportswear.

Vintage Inspired Looks in Threadsence Summer 2013 Lookbook


Threadsence presents summer 2013 lookbook entitled “Holiday from Real” which features bohemian chic stylesfor those who are in love with vintage inspired pieces and modern trends. Here are presented bold monochrome dresses, maxi dresses, cut off shorts, desert boots, neon swimwear, floral headbans, playful sunnies and other stunning items. All in all, if you are free spirited and indie inspired person then for sure you will find some great clothings here.


Solange Knowles Sizzles in Complex's June/July 2013 issue


Solange Knowles, Beyonce’s sister, is currently touring and performing all over the nation promoting her True (EP). The sexy mother of one just dropped a remix for her song "Looks Good with Trouble," featuring Kendrick Lamar, and now the 26-year-old sexy girl is announcing her new record label as she flaunts her killer legs in sexy lingerie for the June/July 2013 cover of Complex Magazine. Let’s appreciate!

Yamamay 2013 Swimwear Collection


For the new summer 2013 beach season, Yamamay releases three swimwear lines: Fashion Girls in Miami, Amir Slama Collection and Sea 2013. This gives every girl a chance to find perfect piece easily. Whether you are a teenager who is looking for flirty bathing suits and cover-ups, or you love more mature on-trend pieces, the Yamamay swimwear 2013 collection has your swim cravings covered for this hot season!

VDLONG Launches Latest Men’s Underwear Line


VDLONG is pleased to announce a new premium underwear line featuring fitted and masculine body lines.

VDLONG has launched a new collection of men’s underwear pants designed to create a fitted and performance-enhancing look.
VDLONG has produced and designed well-made underwear for years. The new range of trunks blends the comfort of cotton and modal.
VDLONG has emerged as the local leader in the men's underwear industry over the past ten years, and is constantly creating exciting and innovative styles. The company said, "VDLONG focuses on helping customers find the perfect fit for their body and quality life style. VDLONG is very excited to add the new line to our collection and our customers will be thrilled to have access to the great product line.”
VDLONG is known for its high quality and trend setting products, such as package-enhancing styles designed to enhance the appearance of the male form and other innovative products.
VDLONG’s latest men’s underwear collection is now available on e-commerce platform 360buy.com

Xirena FW13 Loungewear Lookbook


Xirena brings out new Autumn-Winter 2013-2014 collection's campaign of women's comfort lingerie in flirty and bright patterns. New season comes with Aztec inspired designs that are perfect for everyday wear. All these pieces, including boobtubes, bikini style panties and figure hugging material bras look stunning and simply gorgeous. These underwear and loungewear is well known for soft and easy silhouettes.