Triumph, as the world's largest underwear brand, is planning to enter the U.S. market.
Triumph, as a lingerie expert which worth of $ 2.1 billion, is planning to open its new stores in Huntington Station, Walt Whitman Shopping Center and Roosevelt Field Shopping Center this month. And the brand also plans to open the third store in New Jersey next year. Besides, the products of the brand can be added to online in November.
The German native lingerie brand was founded in 1886. As one of the founding family and current CEO, Markus Spiesshofer said that Triumph International now is running 2000 stores, and the brand’s next step is to enter into the U.S. market, which indicates that the international expansion of Triumph has entered a new stage.
General Manager of U.S. region - Paul McAdam claimed:”The achivement still held a certain growth in the past two years despite the economic downturn, reaching to $ 107 billion. This brings positive hope to us to develop the U.S. market."