Kuger, a subordinated lingerie brand of Shenzhen Yijuhui Apparel Co., Ltd, is creating lingerie to make people have a good lounging life. And now here’s a simple interview with the brand’s deputy general manager Mr. Jian Zhenxiang at the 8th SIUF.
Q: Is this the first time for your brand to attend at Shenzhen International Underwear Show?
A: No, this is our fourth time to attend at Shenzhen International Underwear Show. We’ve been showcasing the characteristics of our brand, including this time, but this is the most important time for us, no matter in the scale or investment.
Q: What’s the purpose of your brand to be here as your brand has attended for several times?
A: We did some brand promotion in previous years, including some simple production recommendations. However, we start to show our ‘fast consumer and fast fashion’ mode to our clients, and we also want to find more clients to join in our lingerie system.
Q: Apparels may cover ‘fast consume and fast fashion’, but how does this mode reflect in your lingerie brand?
A: Conservative measures could be take more in lingerie, but in fact, we entered into this channel by accident two years ago. We were on the background of Shenzhen, considering creativity and innovation as the first task. We know our productions can not be updated as quickly as ZARA and H&M, but we update our 50% productions in every 60 days, so most of clients can see that we update our productions in a regular and rapid way.
Q: So, are there many other lingerie and loungewear brands operating this mode now?
A: There’re only 5 to 7 brands operating this mode in China. We spent almost two years in finishing this task, and we want to interpret the mode to our clients to let them know that ‘fast consume and fast fashion’ can do in this way. We’ve gain the award of top ten good dealer, franchisee, and our sales volume was up to 5 million in 2012 thought the franchisee is just in 26 square meters.
Q: 5 million a year? That’s great!
A: Yeah, we’ve surpassed other ordinary lingerie brands, and our lingerie operation mode makes our consumer group concentrating on 85s to90s, and we will pay more attention to attracting more young groups in the future.