【国际内衣英文网】Eurovet Shapes the World of Intimates and Swimwear

http://www.globalintimatewear.com/topic/Eurovet_2013/index.html

The next edition of Shanghai Mode Lingerie will breathe new life into the Lingerie and Swimwear markets in Asia.

SHANGHAI MODE LINGERIE innovates and creates a new event format

The next edition of Shanghai Mode Lingerie will breathe new life into the Lingerie and Swimwear markets in Asia.

Eurovet has innovated the format of the show in order to stay ahead of the fast moving industry growth and demand. The traditional “trade show format” evolves in a “2 in 1” experience:

Ø a top-level Lingerie and Swimwear event in an exclusive and highly qualitative business Club

Ø a 100% fashion event, in a highly trendy setting and happening

With over 8 years of expertise in China and Asia, Eurovet has re-vamped Shanghai Mode Lingerie into a qualitative and targeted business Club where international brands can meet top buyers, distributors, Chinese and South East Asian department stores combined with individual B2B meetings organised prior to the show.

With the influx of mid-market vertically integrated brands and a growing Chinese and Asian middle class, there is a need for the high street international brands to explore ways of differentiating themselves from the competition.